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The automotive industry is no stranger to leveraging the Internet for sales and relationship-building purposes with sophisticated portals allowing visitors to design and customize their own vehicle, retailers have slick online shopping sites with a variety of pick-up and delivery options. It is interesting to learn how the first year of the pandemic impacted the online purchase of vehicle parts and fluids by Canadian car owners.
- Which consumer segments were buying vehicle parts online and what they were buying
- Which websites were most popular
- Did online shoppers install the parts themselves or did they bring them into a service centre
- What are future online shopping intentions
- What website features are most valued by those who buy parts and fluids online
Rick Nadeau, the lead researcher will present the findings from the data while James Channer, an industry expert will translate those findings in a way that is meaningful to your shop and aftermarket business. This free 60-minute webinar will present a compelling story of how small and mid-sized businesses in the aftermarket industry can navigate a post-pandemic new normal.
This webinar is targeted towards businesses in the:
- Mechanical sector
- Collision sector
- Parts supply chain
Host: JF Champagne, President of AIA Canada
Rick Nadeau is the President and founder of Quorus Consulting Group Inc. His 27 years of experience spans every level of the market research supplier spectrum. Since the fall of 2008, Rick has been running Quorus Consulting Group Inc., a Canadian market research consultancy through which he has designed and managed hundreds of quantitative and qualitative studies for clients in Canada and abroad. Rick holds a Bachelor in Economics from the University of Ottawa and an M.B.A. from Queen’s University.
James has been creating value for hundreds of business owners in a variety of Industries for the past 25 years. As the Co-founder of In Motion Brands, James has continued his passion of service to growing brands within the Automotive Aftermarket Industry. The team at In Motion Brands services businesses of all sizes on how to maximize technology and the latest solutions to create success in every area of their business. From website development, digital marketing, implementation of retail software to strategic consulting and keynote speaking,James is a dynamic leader.
Manager, Research and Knowledge Mobilization
Automotive Industries Association of Canada