The COVID-19 pandemic will go down as a defining moment in history. Efforts to contain the virus’ spread impacted nearly every part of our lives, including our relationships with our vehicles and how we looked after them. During the pandemic, we drove our cars less and many of us were uncertain about making service appointments during lockdowns. The full effect of this on the automotive aftermarket remains to be seen.
AIA Canada’s latest report in the Consumer Behaviour Series looks at the impact of the COVID-19 pandemic. In partnership with Quorus Consulting Group, we surveyed 2000 Canadian vehicle owners to understand how COVID-19 affected their behaviours, attitudes, and preferences.
The data in this report is vital to helping your business plan for the future.
Canadian consumers have adapted to a “new normal” that looks very different to pre-pandemic times. Knowing what new expectations they have for the businesses they deal with is essential to success in the post-COVID economy.
This is the first in a series of consumer behavior reports that will include studies on choosing a service provider, in-car data, and e-tailing. The next report is scheduled for November of this year.
AIA Canada members, grab your copy AT NO COST!
Non-member price: $199
Click here to download the FREE Executive Summary.
For more information, please contact Communications at:
180 Elgin Street, Suite 1400 Ottawa, ON K2P 2K3
1-800-808-2920, ext. 233