In the face of competition from dealerships, independent aftermarket businesses need to work hard to build and keep their client base. Knowing what Canadian car owners are looking for in a service provider is key to making the right choices.
Our latest report, Dealership vs. Independent: How Canadian Vehicle Owners Choose a Service Provider, looks at what drives some owners to visit dealerships while others choose independent shops.
Through a survey of vehicle owners, this new report explores the behaviours, attitudes, and preferences of vehicle owners when it comes to choosing their service provider, such as:
Owner use of and attitudes towards dealerships versus chains and independent shops.
How vehicle owners choose a new chain or independent shop.
What builds trust and drives customer loyalty.
The Consumer Behaviour Series helps AIA Canada members stay ahead of the curve, by providing hard data and analysis that allows businesses to make the strategic decisions they need to stay competitive in an ever-changing aftermarket.
AIA Canada members can download their copy of the report at NO CHARGE by signing into their member account.
Non-member price: $199
Not sure if this report is of interest to you? Download the FREE Executive Summary.
For more information, please contact Communications at:
180 Elgin Street, Suite 1400 Ottawa, ON K2P 2K3
1-800-808-2920, ext. 233