AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA Canada publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.

Product Description

Hidden Potential Unmasked: The Canadian Automotive Aftermarket Demand Study (October 2009)

Within the Canadian light vehicle market, there exists a substantial amount of maintenance and repairs that are being delayed or not performed at all. These unperformed maintenance and repair items impact safety and vehicle performance for the consumer, as well as upside market potential for aftermarket retailers and suppliers. AIA has commissioned DesRosiers Automotive Consultants (DAC) to design and implement a pair of models in an effort to estimate the potential market demand that may be available in Canada. Both models are based upon Canadian vehicle registration data and the maintenance habits of Canadians, provided by the DesRosiers Light Vehicle Study (LVS).
Hidden Potential Unmasked: The Canadian Automotive Aftermarket Demand Study (October 2009)


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