Become a Member
Job Board
Contact Us
Who We Are
What We Do
Career Resources
What's happening
For Media
Members Area

Advancing Women in Automotive Knowledge Exchange (AWAKE)

Click to download the full size PDF.


The Automotive Industries Association (AIA) of Canada is pleased to announce the release of the highly anticipated Advancing Women in Automotive Knowledge Exchange Needs Assessment Report. Read the full press release.

Download a copy of the report.

AWAKE aims to empower women who are already a part of or are considering a career in the automotive aftermarket industry and to encourage diversity and enrichment of the workplace culture to the benefit of the industry as a whole.

What are we doing?

  • Conducting a comprehensive needs assessment including Canada-wide focus groups, an industry survey and report.
  • Developing strategic partnerships with technical colleges and school guidance counsellors.
  • Creating opportunities for knowledge exchange by expanding the participation of women in advisory councils and committees.
  • Piloting the creation of digital resources including an online portal.

Women in Automotive Aftermarket

The automotive aftermarket industry also known as the car care industry offers excellent opportunities for women. Enhanced career opportunities and the potential for a rewarding career are just some of the great reasons women should consider a career in the automotive aftermarket.

Why Choose a Career in the Automotive Aftermarket?

The automotive aftermarket is a constantly changing, fast-paced industry that offers fulfilling careers and competitive salaries. It is a huge sector with jobs available in all segments, room for growth and a wide array of choices for both those who are looking to jumpstart an exciting career or change career paths.  The automotive aftermarket is a global industry that offers many opportunities and fosters transferable skills you can take with you to any position.

Want to know more? Want to get involved?

Contact Us!



Member-Only Page Access.

Sign in to view member-only content


  1. Membership Benefits

    Membership in AIA gives you the tools and support you need to make your mark in the automotive aftermarket industry. Here are the benefits.

  2. Current Member Login

    Please note that some content on this website is available exclusively to AIA members. Login now to access the ‘Members Only’ section.

  3. Want to become a member?

    Not a member of AIA? Join online or call 1-800-808-2920.