AIA Canada ambassador program
The Automotive Industries Association of Canada (AIA Canada) ambassador program brings industry veterans back into action, lending their experience, knowledge and networking skills to build stronger connections with members and build a strong future for the auto care industry.
Whether it is helping the public understand the role AIA Canada plays in fighting for their right to repair or visiting with schools and students to promote the career opportunities in the aftermarket, our ambassadors help raise the profile of AIA Canada and the auto care industry.
Look for our ambassadors at AIA Canada workshops, events and networking opportunities.
Meet our ambassadors
André Latreille
André worked in sales, marketing and distribution in the auto care industry for 40 years. He started his career with Texaco and afterwards with Couche-Tard, Sergaz and Ultramar. He worked with NAPA Auto Parts for 11 years until he retired in 2021.
André has been involved with AIA Canada for 10 years, including two years as chair of the Quebec Division. This involvement has enabled him to build strong ties with several major auto care sector players and staying up to date with the realities of the industry.
Jamie Campbell
Jamie worked in the auto care industry for almost 40 years, beginning with summer jobs while in high school. During his career, he spent seven years at Osborne Auto, 16 years at Acklands/Bumper to Bumper and 16 years with NAPA Auto Parts.
Jamie has been involved with AIA Canada for most of his career, including holding the position of chair of the Manitoba Division.
Joe Mercanti
Joe grew up in the auto care industry, working in his family’s automotive body shop as a teen before becoming an aftermarket professional with over 45 years of experience. During his career, Joe worked at all levels for a number of major auto care sector companies before retiring in 2021.
Joe has been an active member of AIA Canada for years, serving as the chair of the Ontario Division and promoting the AIA High Fives for Kids Foundation.