The 2013 Canadian Automotive Aftermarket Demand Study: Unlocking the Industry’s Untapped Potential

In 2009, the Automotive Industries Association of Canada (AIA Canada) commissioned DesRosiers Automotive Consultants (DAC) to explore the issue of underperformed maintenance and develop a model that would calculate the total market value of this neglect in Canada.

In the first study, the model concluded that there was an additional $10.33 billion in potential revenue for the industry lost due to delayed or neglected maintenance. This current publication is the third published issue of AIA Canada’s Canadian Automotive Aftermarket Demand Study.