E-tailing: Online Shopping of Vehicle Parts & Fluids: Views of 2,000 Canadian Car Owners

Even before COVID hit, people were buying more and more goods online. But in the wake of the pandemic, online retailers have become the go-to way for many Canadians to shop.

While this has been a boon for big-name websites, how has this trend affected the automotive aftermarket? Our latest Consumer Behaviour Series report – E-tailing: Online Shopping of Vehicle Parts & Fluids – looks at the effect the pandemic has had on the way Canadian drivers use online retailers to purchase automotive parts and fluids.

Who was more likely to shop online for car parts? What did they buy and where? What did they do with what they bought? We also look at whether these trends are a reaction to the pandemic or if they’re here to stay.

The Consumer Behaviour Series helps AIA Canada members stay in front of the curve, by providing hard data and analysis that allows businesses to make the strategic decisions they need to stay competitive in an ever changing aftermarket.