Let's admit it. To some of your customers, it almost feels like 'pulling teeth' when it's time to take their car in for servicing. Well, maybe not as bad, but it is still a situation that affects your customers financially and emotionally. AIA's upcoming report presents the results of surveying over 2,000 Canadian car owners in order to understand how they approach the question of maintenance and repair of their vehicle.
The report unravels pertinent questions about car owners such as: do they prefer independent repair shops or dealerships? what do they look for in a repair shop? do they follow a maintenance schedule? and how much do they trust their technician?
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