Thought-provoking 2017 YES Conference

Image of Justin Kingsley at the YES ConferenceClose to 70 aftermarket professionals joined together on March 28th to participate in the first AIA National event for 2017.  The theme for this year's YES Conference was "Change or Die."  The keynote speaker, Justin Kingsley, Brand Expert & Entrepreneur, shared real-life examples of businesses he has helped reinvent despite the challenging landscape. Following his keynote, Justin led the group through a thought-provoking workshop that asked attendees to focus on both the challenges and opportunities that they perceived would have an impact on the automotive aftermarket and their careers. Attendees also had the pleasure of hearing from industry mentor Ezer Mevorach, CEO of Mevotech LP, who described the journey of his career as his business went through many changes to become a Canadian success story that employs hundreds.