Do You Understand Your Customer’s Point of View? AIA Canada’s Latest Report Provides Valuable Insights for Automotive Service Providers
It is important for any automotive service provider to understand the consumer’s point of view when it comes to maintenance and repair, and how these perspectives differ across market segments. Your next customer might value quality over price, while another could just be looking to pay as little as possible. Understanding these attitudes is instrumental in achieving the ultimate goal: trust and loyalty.
Through a survey of vehicle owners, AIA Canada’s latest report, ‘Under the Hood: How Canadians View Vehicle Maintenance and Repair’ explores behaviours, attitudes and preferences regarding areas related to maintenance and repair such as:
- How important maintenance and repair is to vehicle owners;
- How vehicle owners are reminded and would prefer to be reminded of the maintenance their vehicle needs; and,
- The cost/quality trade-off for specific parts of their vehicle, among many other areas.
This report is part of the Consumer Behaviour Series that includes other reports (to be released) on the following topics: choosing a service provider, e-tailing, and ownership and sharing of in-vehicle data.
AIA Canada members, grab your copy AT NO COST NOW!
Click here to download the FREE Executive Summary.
Non-member price: $199
For more information, please contact Communications at:
180 Elgin Street, Suite 1400 Ottawa, ON K2P 2K3
1-800-808-2920, ext. 233
Report is currently available in English only. The French release of the report will be available soon after the release date.