Building customer trust and loyalty is key to a successful business. It’s vital for those in the aftermarket industry to understand what consumers want and expect when they bring their vehicles to the shop.
AIA Canada’s upcoming report, Vehicle Owner Attitudes Towards Maintenance & Repair: Views of Canadian Car Owners explores what drives customer loyalty and what helps build trust. You’ll get an in-depth look at:
- why some vehicle owners visit dealerships instead of independent shops;
- just how important consumers think vehicle maintenance is; and
- what the best way is to remind them when it’s time to bring their car in.
This report is a must read for anyone looking to keep owners coming back to their shop year after year.
Available in March, 2022.