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Data dynamics: Exploring vehicle owners data awareness, ownership, and sharing, edition 2024

As part of the Consumer Behaviour Series, this report will take an in-depth look at the preferences and attitudes of Canadian vehicle owners when it comes to choosing a service provider. 

Tailored with auto care businesses in mind, this report will also provide data and insight on: 

  • Owner awareness of in-car data and data sharing 
  • Consumer knowledge of telematics and how it impacts vehicle maintenance   
  • Data ownership preferences and expectations 

The research from this report will help inform Canadian auto care businesses on how they can better understand vehicle owners’ knowledge and perception towards data sharing, the right to repair, and how they can educate their customers on in-car data and what it means to maintain and repair their vehicles.   

A complimentary executive summary of the report is available.

$199.00

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Automotive Industries Association of Canada

PO Box 11356 STN H
Nepean, ON K2H 7V1
Canada

Toll Free: 800.808.2920
Telephone: 613.728-5821

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info@aiacanada.com

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communications@aiacanada.com

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