Dealership vs. independent: How Canadian vehicle owners choose a service provider, 2024 edition

As part of the Consumer Behaviour Series, this report will take an in-depth look at the preferences and attitudes of Canadian vehicle owners when it comes to choosing a service provider. 

Made specifically with auto care businesses in mind, this report will also provide data and insight on: 

• Owner use of and attitudes towards dealerships versus chains and independent shops 
• How and where vehicle owners find a new chain or independent shop 
• Factors that motivate customer loyalty 

The research and comprehensive data will help inform businesses across the Canadian auto care sector and how they can better serve the needs of vehicle owners across the country. 

An executive summary of the report is available.