Executive summary
In the face of competition from dealerships, independent aftermarket service providers need to work hard to build and keep their client base. Knowing what Canadian car owners are looking for in a service provider is key to making the right choices.
Part of the 2021-2022 Consumer Behaviour Series, this report titled ‘Dealership vs. Independent: How Canadian Vehicle Owners Choose a Service Provider’, looks at what drives some owners to visit dealerships while others choose independent shops.
$199.00
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