(Executive summary) Dealership vs. independent: How Canadian vehicle owners choose a service provider, 2024 edition

As part of the Consumer Behaviour Series, the executive summary of the “Dealership vs. independent: How Canadian vehicle owners choose a service provider” report provides readers with an overview of the primary findings and outcomes associated with the preferences and attitudes of Canadian vehicle owners. 

For more details, download the full report. 

The report provides insight on valuable information, such as: 

• Vehicle owner attitudes towards dealerships and independent shops 
• What affects customer loyalty 

The executive summary is available to AIA Canada members and non-members.