Executive summary
The internet and online retailers have changed the way Canadians shop for just about everything. Clearly e-tailing is here to stay, but have Canadian consumers expanded their online shopping habits to include the purchase of vehicle parts and fluids?
In AIA Canada’s latest report, What’s in Your Online Cart? A Study of Automotive E-tailing in Canada, we surveyed over 2,000 Canadian consumers to understand their purchasing behaviours when it comes to their cars and what this means for the aftermarket sector.
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