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The 2013 Canadian Automotive Aftermarket Demand Study: Unlocking the Industry’s Untapped Potential

In 2009, the Automotive Industries Association of Canada (AIA Canada) commissioned DesRosiers Automotive Consultants (DAC) to explore the issue of underperformed maintenance and develop a model that would calculate the total market value of this neglect in Canada.

In the first study, the model concluded that there was an additional $10.33 billion in potential revenue for the industry lost due to delayed or neglected maintenance. This current publication is the third published issue of AIA Canada’s Canadian Automotive Aftermarket Demand Study.

$799.00

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Automotive Industries Association of Canada

PO Box 11356 STN H
Nepean, ON K2H 7V1
Canada

Toll Free: 800.808.2920
Telephone: 613.728-5821

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