Understanding millennial Canadian vehicle owners, 2024 edition

As part of the Consumer Behaviour Series, this report will take an in-depth look at the preferences and attitudes of millennial Canadian vehicle owners. 

Made specifically with auto care businesses in mind, this report will provide data and insight on: 

• Maintenance and repair  

• Perceptions on in-car data  

• Electric vehicle ownership   

• Choosing a service provider 

This study will provide a concise yet impactful overview of millennial Canadian vehicle owners that will help inform businesses across the Canadian auto care sector and how they can better serve the needs of vehicle owners across the country.