What does this button do? Consumer views of modern vehicle technology

As part of the Consumer Behaviour Series, this report will take an in-depth look at the preferences and attitudes of Canadian vehicle owners regarding modern vehicle technology. 

Tailored with auto care businesses in mind, this report will also provide data and insight on: 

• General perceptions of modern vehicle technologies 

• How much owners value various vehicle technologies 

• Where vehicle owners choose to get these technologies repaired 

The research from this report will help inform Canadian auto care businesses on how they can better understand vehicle owners’ knowledge and perception towards vehicle technology and how they can improve consumer experiences through education, transparency, and access to parts and information.    

A complimentary executive summary of the report is available.

This report is free to AIA Canada members, and available to non-members for $199 CAD.