AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA Canada publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
Impact of the COVID-19 Pandemic: Views of 2000 Canadians
AIA Canada’s latest report in the Consumer Behaviour Series looks at the impact of the COVID-19 pandemic. We surveyed 2000 Canadian vehicle owners to understand how COVID-19 affected their behaviours, attitudes, and preferences.
The data in this report is vital to helping your business plan for the future. Canadian consumers have adapted to a “new normal” that looks very different from pre-pandemic times. Knowing what new expectations they have for the businesses they deal with is essential to success in the post-COVID economy.