AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA Canada publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
(Executive Summary) Impact of the COVID-19 Pandemic: Views of 2000 Canadians
AIA Canada’s latest report in the Consumer Behaviour Series looks at the impact of the COVID-19 pandemic. We surveyed 2000 Canadian vehicle owners to understand how COVID-19 affected their behaviours, attitudes, and preferences.
The data in this report is vital to helping your business plan for the future. Canadian consumers have adapted to a “new normal” that looks very different from pre-pandemic times. Knowing what new expectations they have for the businesses they deal with is essential to success in the post-COVID economy.