AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA Canada publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
Car Care Information: What Media Channels Are Canadians Using?
What information drives car owners’ behaviour? Where do they seek vehicle maintenance and repair information from? Is it through a quick Google search or are they influenced by ads in the print media? And more importantly, how much trust do they assign to each of these sources?
‘Car Care Information: What Media Channels Are Canadians Using?’ is a study of car owners and their attitudes towards vehicle repair information. Understanding what media channels are consumed can provide key answers that can impact communications and marketing strategies of businesses operating in the aftermarket industry in Canada.
Last updated December 2017.