2017: A Year of Celebrations

Leave your mark, make the SUCCESS of the industry YOUR BUSINESS.

In Canada, understanding the unique marketplace conditions is also integral to success. With a vast geographic landscape and four distinct seasons, the needs of Canadian vehicle owners are ever-changing and businesses must constantly adapt and evolve in response.

AIA Canada understands what companies need to know to leverage their presence in Canada. We are a resource-based economy with unique language and marketing requirements, culturally diverse-markets and varying tax and financial reporting obligations. Canadians enjoy a high standard of living, are well-educated and technologically-advanced, making the country rich with potential for business success.

Ideally suited to be the voice advocating, supporting and educating aftermarket decision-makers, AIA provides its members with distinctive services and programs required to succeed.

We invite you to join us in sponsorship with targeted programs created to help you capitalize on the many business growth and networking opportunities in our industry.

Sponsorship Opportunities

(full 2017 Sponsorship Opportunities Brochure available for download)

75th Anniversary Gala – $10,00075_anniversary_logo_

In celebration of this momentous occasion, AIA Canada is planning a 75th Anniversary “Gala Event”.

Taking place on Friday, November 24th, 2017 at the Westin Hotel in Ottawa, this not-to-be missed event promises to be a sold-out affair with distinguished guests from across Canada involved in the automotive aftermarket in attendance.  Prepare to be dazzled at this special evening of great food, networking and entertainment.  And with the 75th Anniversary Gala Event taking place during the Grey Cup weekend…the camaraderie formed that evening can continue right on through the weekend!

AIA Regional Events: Back 2 Basics – $2,000/per event

This is an event you literally can’t afford to miss. Sessions hosted by industry experts will include the following topics:

  • Market Data Trends Explanations
  • Consumer Choice & Maintenance Behaviour Findings
  • Labour Movement & Gaps Initiatives
  • Shop Performance Benchmarking
  • CEO Panel
  • Service Provider Panel
  • Networking

Canada Night – $2,000 AIA Member | $2,500 Non Membercanadanightlogo

One of the most anticipated evenings of the year, tickets to Canada Night during Industry Week in Las Vegas are a sought-after commodity! Being held at Caesars Palace on October 31st, Canada Night is the perfect opportunity for Canadian supplies to network with their peers, in addition to building relationships with potential customers and demonstrate their appreciation to their current customers. With over 1,000 people from across the automotive aftermarket industry in attendance, it is a night filled with great food, drinks and Canadian camaraderie.

AWAKE: Dedicated to the advancement of professional women in the automotive aftermarket industry

BCCA_CanadaFlag_EN_CMYKNational Women’s Leadership Conference – $5,000AWAKE

The Women’s Leadership Conference is designed to inspire, inform, connect and engage. Providing thought-provoking presentations, candid panel discussions and networking opportunities for women in the automotive aftermarket sector, this event features top women industry leaders sharing their career knowledge and personal experiences on becoming exceptional leaders. The conference focuses on developing effective leadership, communication and negotiation skills, achieving work-life balance and gaining invaluable information on the wide range of career paths available in the automotive aftermarket industry. Investing in the advancement and development of women’s careers in the industry is a smart business decision.

Women in Industry Networking Events – $2,000

In addition to the National Women’s Leadership Conference, AIA Canada is pleased to be offering two new exciting networking events for professional women in the aftermarket industry.  Being held in Edmonton, AB and Montreal, QC, these events will be designed to celebrate and provide assistance to women looking for mentors, who want to connect with like-minded individuals on their path to success or gain insights on advancing their careers.

AWAKE- Mentorship Portal – $1,000

The AWAKE Mentorship portal facilitates mentoring relationships between mentors and future leaders in the aftermarket industry, providing a venue for professionals to connect, collaborate and cultivate a vast network of high-level affiliations, resources and professional relationships.

Be Car Care Aware (BCCA) – $4,000BCCA_CanadaFlag_EN_CMYK

Designed to provide knowledge from all segments of the automotive aftermarket industry, AIA’s Be Car Care Aware (BCCA) is a consumer education program promoting the benefits of regular vehicle care, maintenance and repair. Integrated digital communications with constantly updated web content and social media promotion continue to build awareness and provide knowledge to aid consumers in making the best maintenance decisions about their vehicles.

By sponsoring the program, you gain access to tools and resources that speak directly to your customers.

Individuals and businesses representing all levels of the automotive aftermarket industry are encouraged to sponsor the program. Your financial support will present your company with many brand marketing opportunities including (but not limited to) participation in the program Advisory Committee and involvement in the two annual campaigns (May – Car Care Month and October – Car Safety Month), customization options for program materials, media exposure, visible recognition on the program website, etc.

Young Executive Society (YES) Leadership Conference/Networking Event – $2,yes-logo000 

Reach the young up-and-coming industry leaders who gather at this event annually for professional development, networking and educational opportunities. Designed to provide insight and connections to put young executives at the forefront of trends and new initiatives, the YES Conference attracts future industry leaders and decision-makers.  This event is an opportunity to introduce new ideas, develop concepts and create the foundation for a life-long business relationship.

Young Executive Society (YES) Committee Workshop – $2,000

Facilitating the development of young executives who are excited and passionate about their future in the automotive industry, the YES workshop event features hands-on practical learning opportunities. With a management approach, workshops focus on business success essentials such as finance/budgeting, strategic planning, marketing and human resources. By supporting this professional development opportunity, event sponsors are recognized as businesses that believe in building tomorrow’s industry leaders.

Aftermarket Student Conference –  $2,000student_aftermarket_day_logo

Attracting and retaining skilled labour is essential to ensuring the aftermarket industry remains strong. Organized in partnership with the Automotive Business School of Canada at Georgian College, this conference is an invaluable opportunity to promote career opportunities to students in unique automotive programs that include aftermarket courses. Join students enrolled in automotive sales, marketing and other related programs at this one-day conference to discuss the future of the industry and network with new potential employees.

Interested in being a sponsor? Download the 2017 Sponsorship Contract.

2017 Maple Leaf Sponsors

NAPA 4C LIGHT-BG Canadian Tire
Auto_value_EN exide spectra_premium
SMP Canada No Shadow CMYK FederalMogul_2014 tenneco
Fram Group DAYCO_2014_USE BOSCH
GATES UniSelect carquest
mevotech Worldpac Continental_Contitech

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