The Connected Car: Consumer Awareness of Vehicle-Generated Data

Telematics systems and vehicle connectivity have the potential to significantly alter the already competitive automotive landscape in Canada. Companies from software and telecommunications sectors are already entering the automotive market, while original-equipment manufacturers (OEMs) are looking to secure control over critical industry sectors. Where is the car owners’ voice in all of this? How do consumers feel when it comes to ownership of vehicle data?

‘The Connected Car: Consumer Awareness of Vehicle-Generated Data’ brings the critical perspectives of the consumer to the table of vehicle data connectivity. It seeks to understand awareness levels of consumers, all the while stressing that vehicle connectivity is a nascent field where future discussion must happen with consideration to transparency, consumer choice, and data protection.